Nestree Acquires Management Rights of 'Hello Market,' Korea's 4th Largest Secondhand Trading Platform
- Acquires major platform with 800K MAU and ₩20B monthly GMV
- Plans to provide new secondhand trading experience through Web3 ecosystem integration
[Overview]
Nestree has secured management rights of 'Hello Market,' Korea's 4th largest secondhand trading platform, as of October 16, 2025. Through this acquisition, Nestree has obtained an active user base of 800,000 and a trading platform with a monthly transaction volume of ₩20 billion. The company plans to provide differentiated secondhand trading services through integration with Web3 technology.
[About Hello Market]
Service Overview
Hello Market is a secondhand trading platform launched in 2015 that facilitates peer-to-peer transactions of used goods through mobile apps and web. Various categories of products are traded, including smartphones, electronics, fashion, and household items.
Platform Scale
- Cumulative registered users: 6.1 million
- MAU (Monthly Active Users): 800K-900K
- Monthly GMV (Gross Merchandise Value): ₩20 billion
- Market position: 4th largest secondhand trading platform in Korea
Key Features
- Hello Pay: Simple payment system for secure transactions
- Active trading: Active platform with ₩20 billion in actual monthly transactions
- Verified user base: 800,000 real users actively using the platform each month
[Background of Acquisition]
Strategic Objectives
Nestree needed a large-scale active user base and practical token use cases to realize its vision of a "community reward-based Web3 platform." The Hello Market acquisition provides the foundation to secure both elements simultaneously.
What Hello Market Means to Nestree
- Securing an active user base of 800,000
- Acquiring a real transaction platform with ₩20 billion in monthly volume
- Potential user pool for other services like Vote.token and Solo Leveling
- Can be utilized as a practical use case for tokens
[Future Direction]
Business Expansion Plans
Beyond Hello Market's existing C2C (consumer-to-consumer) intermediary business, the company is pursuing expansion into direct sales of refurbished/secondhand products. This will diversify revenue streams and strengthen product quality management.
Offline Stores
Preparations are underway to open the first offline store in Q4 2025. Through offline stores, the company will provide experiential spaces where customers can directly inspect products and plans to expand EGG token use cases in the future.
Web3 Integration
Integration plans between Hello Market and the Nestree ecosystem are under review, with specific integration plans and schedules to be announced through a roadmap in early 2026.
[Expected Benefits]
1. Nestree Ecosystem
- Ecosystem expansion possible through securing large-scale active user base
- Expected synergy with other services like Vote.token and Bridge
- Established token use cases based on real transaction platform
2. Hello Market
- Integration of Nestree's technology and Web3 expertise
- Enhanced credibility through offline store expansion
- Strengthened competitiveness with differentiated services
3. Token Holders
- Expected expansion of token use cases through integration with real transaction platform
- Expected ecosystem growth built on 800K active user base
[Roadmap Announcement Plan]
A detailed Hello Market-Nestree integration roadmap will be announced in early 2026. Key directions currently under review include:
- Payment and reward system utilizing EGG tokens
- Community participation services linked with Vote.token
- Offline store expansion plan
Detailed schedules and implementation plans will be announced in early 2026.
[Conclusion]
Through securing management rights of Hello Market, Nestree has established an important foundation for realizing its vision of a "community reward-based Web3 marketing platform."
With the addition of an 800,000 active user base to the Web3 technology infrastructure (Bridge, Vote.token, etc.) built over the past 5 years, substantial service expansion has become possible.
We plan to integrate Hello Market and the Nestree ecosystem through a phased and stable approach, with specific implementation plans to be announced in early 2026.
We ask for your continued interest and support from the Nestree community.
