Kraken Elevates Crypto Experience with Exclusive VIP Program for Elite Clients
Kraken, the prominent cryptocurrency exchange gearing up for a U.S. public debut, has launched an exclusive, invitation-only VIP program. This new offering is meticulously designed for ultra-high-net-worth individuals, sophisticated traders, and strategic capital allocators, signaling a move by crypto platforms to cater to the high-touch service demands of wealthy clientele.
Key Takeaways
- Kraken introduces an invitation-only VIP program for ultra-high-net-worth clients.
- Membership requires a $10 million average balance or $80 million in annual trading volume.
- The program offers dedicated relationship managers, 24/7 support, and exclusive event access.
A New Tier of Client Service
The Kraken VIP program promises "elevated client service and extraordinary experiences." Each member will be assigned a dedicated VIP Relationship Manager, supported by round-the-clock assistance and direct communication channels. This ensures clients receive prompt and personalized attention, a crucial element for high-value participants in the digital asset market.
Unprecedented Access and Expertise
Beyond dedicated support, VIP members gain access to Kraken's subject-matter experts across various domains, including product development, engineering, liquidity management, custody solutions, and infrastructure. This specialized insight is intended to empower and enhance their trading strategies and overall experience within the Kraken ecosystem. Arjun Sethi, Kraken's Co-CEO, emphasized that these clients seek more than just speed; they desire a partner who understands their ambition and the complexities of large-scale operations.
Exclusive Perks and Experiences
Kraken is also extending "extraordinary experiences" to its VIP clientele. These exclusive opportunities include access to high-profile events such as Formula 1 races, major football matches, cultural gatherings, and intimate regional meet-ups, providing unique networking and lifestyle benefits not available to the general user base.
Eligibility Criteria
To qualify for this elite program, potential members must maintain an average balance of at least $10 million on the Kraken platform or achieve an annual trading volume of $80 million. This stringent requirement ensures that the program remains focused on serving a select group of high-net-worth individuals and institutional players.