Crypto Moves Mainstream: Major Banks, Tech, and Retail Giants Expand Blockchain Integration
A new wave of cryptocurrency adoption is sweeping through global financial and tech sectors as top institutions launch fresh trading features, payment tools, and decentralized finance integrations. Recent moves by Walmart-owned OnePay, Samsung, and Société Générale’s crypto unit signal a decisive push toward making digital assets part of everyday transactions for millions worldwide.
Key Takeaways
- Leading brands in banking, tech, and finance are accelerating crypto offerings.
- 75M+ Samsung Galaxy users in the US can now buy crypto through their phones.
- Société Générale introduces euro and dollar stablecoins on DeFi platforms.
- Walmart’s OnePay app set to support Bitcoin and Ether trading soon.
Walmart's OnePay Banks on Crypto Features
Walmart's majority-owned OnePay app is stepping into the crypto arena, planning to offer direct cryptocurrency trading and custody for users. Modeled after multi-service "super apps" popular in Asia, OnePay already provides financial services like savings, cards, loans, and wireless plans. By adding support for Bitcoin and Ether, OnePay aims to provide seamless digital asset access within its existing financial ecosystem. This move aligns with regulator sentiment supporting all-in-one platforms for digital finance services in the US.
Samsung and Coinbase Open Doors for Smartphone Crypto Investments
In a major collaboration, Samsung has expanded its partnership with Coinbase to allow over 75 million US-based Galaxy smartphone owners easy access to crypto trading directly via Samsung Wallet. Through this integration, users gain subscription perks like zero trading fees, stronger account security, and higher staking rewards. With over a billion active Galaxy phones worldwide, this partnership lays the groundwork for expanding secure, mobile-native crypto features to global users. The effort reflects Samsung’s continued evolution beyond payments into comprehensive digital asset management tools.
Société Générale's Stablecoins Hit DeFi Platforms
French banking powerhouse Société Générale, through its crypto arm SG-FORGE, has launched its euro (EURCV) and dollar (USDCV) stablecoins onto major decentralized finance (DeFi) networks including Morpho and Uniswap. Users can now lend and borrow these stablecoins against popular crypto and tokenized government securities, relying on smart contracts for 24/7, peer-to-peer operations. While still small compared to leading stablecoins, this bank-issued move unlocks new options for institutional and retail investors to interact with trusted digital representations of major currencies.
Looking Forward: Financial Giants Lean into Blockchain
The united push from retail, technology, and banking giants demonstrates how quickly the boundaries between traditional finance and crypto are dissolving. As globally recognized institutions roll out crypto payments, DeFi integrations, and accessible mobile trading, digital assets move closer to mainstream use. Continued innovation and regulatory clarity will likely bring even more robust offerings, helping crypto evolve from niche investment to cornerstone of global financial ecosystems.